Building a 5-Year 3-Statement Financial Model for a Public Company
The Cheesecake Factory (CAKE) | Corporate Finance Case Study | FY2022A–FY2028P
Article Overview
What You Will Learn
How to build linked Income Statement, Balance Sheet, and Cash Flow projections from public company data
Company: CAKE
$3.6B revenue | 353 restaurants | Nasdaq-listed casual dining operator
Skill Level
Intermediate | Bachelor's Finance / FP&A analyst background recommended
Why the 3-Statement Model Is the Foundation of Corporate Finance
In every FP&A role, financial analyst position, or corporate finance interview, the 3-statement model is the baseline skill. It links three financial statements — the Income Statement, Balance Sheet, and Cash Flow Statement — into a single dynamic model that updates when any assumption changes.
For The Cheesecake Factory, we anchor all projections to four years of actual reported data (FY2021–FY2024) and extend through FY2028. Every line item either flows from a stated assumption or is derived by formula from another line. Nothing is hardcoded into a projection cell.
The Core Linkage Logic
Net Income flows into retained earnings on the Balance Sheet. Operating cash flow starts with Net Income and adds back non-cash charges. CapEx reduces cash and increases PP&E. Debt draws and repayments flow through financing activities. When one statement changes, all three update automatically.
Step 1 — Revenue Forecast Drivers
Revenue for a restaurant operator is decomposed into three levers: unit count growth, comparable sales growth, and average check expansion. These are the drivers management actually controls and reports each quarter.
| Revenue Driver | FY2022A | FY2023A | FY2024A | FY2025P | FY2026P | FY2027P | FY2028P |
|---|---|---|---|---|---|---|---|
| Unit Count (EOP) | 305 | 319 | 328 | 337 | 347 | 358 | 369 |
| Same-Store Sales Growth | 2.1% | 3.2% | 1.4% | 2.5% | 2.8% | 3.0% | 3.2% |
| Avg Check Growth | 3.8% | 2.7% | 3.8% | 2.5% | 2.0% | 2.0% | 2.0% |
| Revenue Growth (Total) | — | 2.3% | 1.9% | 3.0% | 3.2% | 3.3% | 3.5% |
| Total Revenue ($M) | $3,467 | $3,549 | $3,617 | $3,726 | $3,845 | $3,972 | $4,111 |
Assumption rationale: The projection assumes modest same-store sales recovery as CAKE stabilizes after the post-pandemic traffic normalization. Unit expansion is conservative at 9–11 net new locations per year, consistent with management guidance in the FY2024 10-K. Average check growth decelerates as the pricing power cycle matures.
Step 2 — Income Statement Projection
Each cost line is expressed as a percentage of revenue, anchored to historical averages and adjusted for known trends. This percentage-of-revenue approach is standard in FP&A modeling because it scales automatically as the top line changes.
| Income Statement ($M) | FY2022A | FY2023A | FY2024A | FY2025P | FY2026P | FY2027P | FY2028P |
|---|---|---|---|---|---|---|---|
| Revenue | $3,467 | $3,549 | $3,617 | $3,726 | $3,845 | $3,972 | $4,111 |
| Cost Structure | |||||||
| Food & Bev Cost % | 27.2% | 27.1% | 27.0% | 26.8% | 26.7% | 26.6% | 26.5% |
| Food & Bev Cost ($M) | ($942) | ($962) | ($977) | ($999) | ($1,026) | ($1,057) | ($1,089) |
| Labor Cost % | 35.5% | 35.3% | 35.2% | 35.1% | 35.0% | 34.9% | 34.8% |
| Labor Cost ($M) | ($1,231) | ($1,253) | ($1,273) | ($1,308) | ($1,346) | ($1,386) | ($1,431) |
| Other Restaurant Costs ($M) | ($423) | ($430) | ($434) | ($447) | ($461) | ($477) | ($493) |
| Gross Profit ($M) | $871 | $904 | $933 | $972 | $1,012 | $1,052 | $1,098 |
| Gross Margin % | 25.1% | 25.5% | 25.8% | 26.1% | 26.3% | 26.5% | 26.7% |
| SG&A ($M) | ($208) | ($209) | ($213) | ($216) | ($219) | ($226) | ($230) |
| D&A ($M) | ($156) | ($160) | ($163) | ($168) | ($173) | ($179) | ($185) |
| EBIT — Operating Income ($M) | $507 | $535 | $557 | $588 | $620 | $647 | $683 |
| EBIT Margin % | 14.6% | 15.1% | 15.4% | 15.8% | 16.1% | 16.3% | 16.6% |
| Interest Expense ($M) | ($27) | ($29) | ($31) | ($31) | ($32) | ($32) | ($33) |
| Income Tax | ($62) | ($70) | ($74) | ($78) | ($83) | ($86) | ($91) |
| Net Income ($M) | $418 | $436 | $452 | $479 | $505 | $529 | $559 |
| Net Margin % | 12.1% | 12.3% | 12.5% | 12.9% | 13.1% | 13.3% | 13.6% |
| EBITDA ($M) | $663 | $695 | $720 | $756 | $793 | $826 | $868 |
| EBITDA Margin % | 19.1% | 19.6% | 19.9% | 20.3% | 20.6% | 20.8% | 21.1% |
Key Modeling Note: Cost Assumptions
Food & Beverage cost is projected to decline 50 basis points by FY2028 from continued menu engineering and supply chain optimization. Labor is projected to decline 40 bps as scheduling technology and automation offset wage inflation. These are management-guided targets, not assumptions without basis. Always source your assumptions to a disclosure or comparable company.
Step 3 — Cash Flow Statement
The Cash Flow Statement bridges Net Income to actual cash generation. For restaurant operators, D&A add-back is significant due to heavy leasehold improvement capitalization, and CapEx is the primary reinvestment burden.
| Cash Flow Statement ($M) | FY2022A | FY2023A | FY2024A | FY2025P | FY2026P | FY2027P | FY2028P |
|---|---|---|---|---|---|---|---|
| Net Income | $418 | $436 | $452 | $479 | $505 | $529 | $559 |
| Add: D&A | $156 | $160 | $163 | $168 | $173 | $179 | $185 |
| Working Capital Changes | $69 | $71 | $72 | $75 | $77 | $79 | $82 |
| Operating Cash Flow | $643 | $667 | $687 | $722 | $755 | $787 | $826 |
| Less: CapEx | ($139) | ($138) | ($137) | ($149) | ($154) | ($155) | ($156) |
| Free Cash Flow | $504 | $529 | $550 | $573 | $601 | $632 | $670 |
| FCF Margin % | 14.5% | 14.9% | 15.2% | 15.4% | 15.6% | 15.9% | 16.3% |
Step 4 — Sensitivity Analysis
A financial model without sensitivity analysis is incomplete. The table below shows how FY2026P Net Income changes as we vary the two most impactful assumptions: revenue growth and EBITDA margin. Management uses this to understand downside scenarios before committing capital.
| Net Income FY2026P ($M) | Rev Growth → | +1% | +2% | +3% Base | +4% | +5% |
|---|---|---|---|---|---|
| Margin +100 bps | $532 | $547 | $562 | $578 | $595 |
| Margin +50 bps | $519 | $534 | $548 | $563 | $579 |
| Base Case Margin | $491 | $505 | $520 | $536 | $552 |
| Margin -50 bps | $463 | $476 | $490 | $504 | $519 |
| Margin -100 bps | $436 | $449 | $462 | $476 | $490 |
How to Read a Sensitivity Table
The base case (highlighted) is the intersection of your central assumptions. Moving right increases revenue growth; moving up expands margins. The downside scenario (lower-left) represents the risk quadrant management must prepare for. A resilient business generates acceptable returns even in the lower-left corner.
Executive Summary
Revenue trajectory is positive but moderate. CAKE is projected to grow from $3.6B to $4.1B over the forecast period, a CAGR of approximately 2.6%. Growth is driven by unit expansion and modest same-store sales recovery rather than aggressive pricing.
Margin expansion is achievable but not guaranteed. EBITDA margin expands from 19.9% in FY2024A to 21.1% in FY2028P, a 120-basis-point improvement requiring disciplined cost management in food, labor, and SG&A simultaneously.
Free cash flow generation is strong. FCF grows from $550M to $670M over the forecast, supporting continued capital return to shareholders through buybacks and dividends while funding new unit development.
Primary risk: labor cost inflation. Labor at 35% of revenue is the largest cost item. Minimum wage increases in California and other key markets represent the most significant downside risk to the model. A 100-bps labor cost increase reduces net income by approximately $36M annually.
Secondary risk: traffic softness. Same-store traffic has been under pressure as the casual dining consumer rebalances post-pandemic. The model assumes gradual recovery; if traffic remains flat, revenue and operating leverage both miss the projection.
Liquidity position is adequate. With $670M in projected free cash flow by FY2028 and manageable debt service of ~$33M annually, CAKE maintains significant financial flexibility to invest in growth or return capital.
Download the Full Excel Model
The complete 5-tab CAKE financial model — 3-Statement Model, Variance Analysis, Break-Even, KPI Dashboard, and Capital Budgeting — is available as a fully linked Excel workbook with color-coded assumptions.
Disclaimer: This model is for educational purposes only and does not constitute investment advice. All projections are hypothetical assumptions based on publicly available data. Actual results will differ. Source: CAKE 10-K FY2024, SEC EDGAR. Always conduct your own research before making financial decisions.